Culturally diverse young men with a follow-your-dream mentality shared a vision to develop an elegant, effective, and socially conscious skincare line & household cleaning products combining their Indian cultures to embody our natural beauty. Together, they created CEA, a results-driven line of treatments inspired by Indian Ayurveda tradition, and ancient royal beauty rituals for the the confident, empowered woman & man of today.
About Sandy (Co-founder): Development and implementation of the Brand strategy. Developing the marketing strategy for new and existing products. Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing, and PR.
CEA means to us commintment, growth, courage, discovery and strength, when we started CEA we thought it would be the beginning of a journey full of discovery as we embarked on an adventure in friendship, beauty and health. What we have to come to discover is that CEA has helped us to discover ourself, our strength and weakness. It has taught us the value of internal motivation, strength, huminity and love and in creating CEA, we had also created a stronger, more confident we.
It is not about creating a brand, it’s been a journey of discovery about friendship, creativity and entrepreneurship in the widest sense of the world. We learned that there’s no hidden secret about how things work. Almost everything is the product of hard work and perseverance, willingness to set up to achieve our goals.
CEA has become the experience of a life time that has defined us as persons and has taught us about life in ways that go far beyond beauty and business. The importance of perseverance, huminity, trust, dealing with uncertainty and taking full responsibility for our choices. For that we will forever grateful to our friendship that makes up CEA.